D’Addario Planet Waves Rebrand
I systematized the packaging design for D’Addario’s Planet Waves line, refining a rough concept into a cohesive, scalable system. The goal was to create a structured approach that worked seamlessly across a diverse range of products—from small accessories like earplugs to larger items like instrument cables.
By establishing clear design rules, I ensured consistency in branding while allowing for flexibility across different product sizes and categories. The final system streamlined production, enhanced shelf presence, and reinforced D’Addario’s reputation for quality and innovation in the music industry.
